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Do you have news you would like to publish? If so enter it using our news form. critical dialog - dot-dot-dot issue 3sb: so, simon. you've had the magazine for two minutes now. your first impressions? sd: well, the car spread is by far my favorite, er, spread, peter what's that all about? pb: quite obviously another missed opportunity to put it on the cover and make it the best selling magazine. stuart, what is this magazine about? sb: cars. there's actually a lot of cars in this issue. sd: There were also cars featured in previous issues, right - the John Morgan taxi piece - now that was another favorite of mine - cars - great! pb: i'm glad you pointed it out. sb: me too. sd: So how did you get to ATypI this year, in a car, or what? pb: car, of course. quite conceptual isn't it? sb: so, anyway, simon. you've had the magazine for five minutes now. second impression? sd: I like it! I love the way all the ads are in the back. That's a great idea. Where did that come from? pb: our own experience. remember this is our third issue. sb: you might also notice that the editorial is always in the front. sd: I noticed that too - this may only be issue number three, but you guys seem to have this thing down pat - it's almost a professional publication - what do your friends think of it? pb: everyone hates it. they think there is too much text inside. right stuart? sb: right peter. simon, ask peter about his computer. sd: That's great, editorial at the front, text in the middle and ads at the back - that's my idea of a great mag! So Peter tell me about your computer... pb: my studio is going great these days. i buy new computers every three months now. have to keep up with the competition. sb: ok, i'll tell the story. gather round... it was the night after the magazine had just been sent to the printers. peter came to his studio to find all his computers and other things like his digital camera and anglepoise lamp had been stolen. it's true. it's terrible. so the issue was nearly lost for ever. the idiot hadn't backed anything up for months. get this - he'd 'backed up' by copying things from his laptop to his main computer. both were stolen. what's the moral? sd: em, what's the moral? pb: well, you need three computers, right? sb: no. always put the car on the cover of the magazine. then it will sell. and furthermore, always put the ad section at the front of the magazine. that way, advertisers will be happy and keep buying space. especially car manufacturers. sd: Indeed, that's right. Well, gentlemen, thank you for your time. Let's do this again tomorrow! pb: thank you, si. sb: not so fast. there's still ten minutes to plug before the afternoon session begins. simon, ask us about the cryptic cover image. sd: The cover was the first think I noticed, even before the inside (ad's editorial, text, car etc.,) - who is the mystery man on the cover? pb: karel. it's like in real life: fight of good and evil, modernism and traditionalism, karel and wigger. one is cheating though, can you tell which one? sb: hmm, it seems modernism's elbow should be bang in the middle of the front cover, so he's obviously cheating. now i think about it, it's kind of like a metaphor for the entire history of design, not to mention life itself. you got that simon? sd: Got it! but the ENTIRE HISTORY - Stuart, you seem to be painting with a very broard brush! pb: time up. see you after the talks. sb: ok. let's go and find out why the bauhaus was a big scam. in the next issue, simon, i'd like to come back the BROARD. perhaps the missing link in calligraphy?
Posted on: 13:04, 21 September 2001 |