Exclusive Discount on FF Tundra for ATypI Members

Ludwig Übele’s award-winning design, FF Tundra, is a narrow serif typeface with stressed forms and soft contours. The idea evolved from investigating how a narrow typeface should look for optimal readability. To avoid a fence-effect, FF Tundra emphasizes the horizontal line. Ludwig Übele combined strong serifs, flat shoulders and open but heavy endings with a moderate contrast to achieve a balanced, legible typeface with a certain softness and humanity. While FF Tundra was designed for continuous text, it is also suitable for magazines and headlines (especially the extraordinary Extra Light weight), not to mention how well it works in newspapers as well. The family consists of six weights from Extra Light to Bold, each with Italics and Small Caps and many OpenType layout features. FF Tundra is a recipient of a Certificate of Excellence in Type Design at the 2011 TDC2 competition.

ATypI’s sponsor FSI FontShop International and its renowned typeface library FontFont is glad to provide ATypI members an exclusive discount of 20% until October 31, 2011 on any FF Tundra product (OpenType, Office and Web formats). Just go to FontShop.com and enter the promotion code ‘TUNDRA11’ during the purchasing phase.