The printing type culture in China, especially when concentrate in text type, which is represented by Song, Hei, Fangsongti and Kai, has experienced a long period of developments so far, and has maintained a period of stable state. However, social economy, technology and culture has been changed, and is still under changing in the new century. Correspondingly, the application environment of typeface, together with the mood and context of reading, are undergoing tremendous changes. The usage and diversity of different media, the aspirations of aesthetics, liberty and customization, become the new demands for type design. Hanyi, as the earliest professional type company in China, not only devote herself to constantly creating ﬁne types, but also concerned about the innovative development of the type culture. The theme of the contest this year – “Innovation and Inheriting” is based on the concept of innovative design, aiming to encourage all the designers who love the types to present new design proposals of printing types, especially text types, with creativities and dreams with innovative ideas. This contest sincerely invite all of you – no matter what field of designer you are, as long as you concern about the type culture, love type design, Hanyi will appreciated your interest and participation, and would like to work with you to pursue the types that represent the dream of this era.
Our visit to the amazing Poster Museum takes place in the gorgeous Wilanów Palace Park. More fond memories of ATypI 2016 await!
The final day of the General Session is here, but don't be sad. Our Nights and Sound Closing Party will keep things festive into the wee hours.
The rest of the story: Thursday–Saturday's General Session overview and even more Thursday fun!
Info and location details for the Wednesday Forums and Opening Reception and Keynote, and an overview of Thursday–Saturday's General Session.