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You are here: Home / Conferences / 2011 Reykjavik / Programme

Newspaper typography and space management in Indian vernacular fonts for newspapers in Indian languages

The need of new methods in Indian vernacular – the tasks and solutions
When Sun 18 Sep 1040
Where Track 1
What Presentation
Who Sridhar Srikantham

Indian Languages are Phonetic. The reading flow for vowel sound and consonants along with half consonants (Oattu Matras) changes from language to language. Half consonants and their proportion with the main consonant varies from language to language.

Consonant symbol (vatu) or half letter’s proportion to the main character is vital for better phonetic reading for the text.

For clarity in reading particularly in Indian language newspapers, where the text size is small, factors like news print paper color also makes a big difference. Heading fonts in Indian vernacular occupy a lot of space for vowel signs and consonant symbols in vertical position basing on the structure of the language. Horizontal space management is the feature which is newly added for the heading fonts in Indian languages included in the font for space saving and aesthetic look for the news paper.

This feature was untouched by the Typographers and font developers in
their software packages. This is a new innovation which is being implemented in some of the fonts that I have developed.  The advantages of this will be discussed at length in my paper.

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