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You are here: Home / Conferences / Amsterdam 2013 / Presentation programme

How to find or develop matched Chinese typefaces for existing Latin typefaces

When Wed 09 Oct 1015
Where Krasnapolsky A
What Non-Latin
Who Edwina Lee

Latin typefaces are growing rapidly, there are more than 20,000 Latin typefaces available, however, due to high cost, there are only about a thousand Chinese typefaces. Therefore, it’s really hard to find Chinese typefaces to match a certain Latin typeface. For example, If a native Chinese designer wants to use Latin script to lay out Chinese version or to find Chinese typefaces to match existed Latin typefaces, he will need to choose or even redesign new Chinese typefaces to show the aesthetics and emotion of the original Latin. If a Chinese designer needs to find matched typefaces, he needs to analyze the contrast, weight, outline, space and the stroke features of the Latin typeface and find a Chinese typeface with close features described above. However, Chinese was written with brushes and most Latin was written with pens or pencils, so the terminals of the strokes are very different. So when match them together, the difference should be considered carefully. There are different typefaces of Chinese, such as written, printing, POP, hand written…., most of the typefaces are drawn in squares. When matching Latin font family with multi weight and width, there will be a problem of incoordination. But if designers need to design Chinese fonts with complicated strokes and of huge volume, it won’t be affordable no matter on cost or time issue. So we choose to use the most popular typeface: SansSerif to develop a Chinese font set, with the function for designers to tune the characters in time and produce a typeface which fit with designers’ expectation. With the function, the system could produce condensed Chinese font to match condensed Latin font, and also provide designers on-line font making service.

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