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You are here: Home / Conferences / Amsterdam 2013 / Presentation programme

Designing with Science

When Fri 11 Oct 1020
Where Krasnapolsky A
What Perspective alteration
Who Matthew Carter, Kevin Larson

Reading psychologists have shown that we recognize words by first recognizing individual letters, then using the letters to build up a word. This implies that if we want to study how to make a word more readable that we should be studying how to make letters more recognizable. We have developed a type design process where we iteratively conduct scientific letter recognition tests and use the results from the tests to inform design decisions. Using the results of these tests will require careful consideration as a typeface is a beautiful collection of letters, not a collection of beautiful letters. We will talk about the kinds of results that letter recognition tests might uncover and how those results could be used in practice.

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