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You are here: Home / Conferences / Amsterdam 2013 / Presentation programme

The case of the "Amsterdamse Krulletter": sign painting, local identity and cultural synthesis

When Sat 12 Oct 1015
Where Krasnapolsky A
What Place and design
Who Ramiro Espinoza, Rob Becker

This book by Rob Becker and Ramiro Espinoza will explore and illustrates the origins of the exuberant lettering style created by Dutch letter painter Jan Willem Joseph Visser at the end of the 1940s, which decorates many traditional 'brown bars' of Amsterdam.

Although there are still numerous examples of this style scattered through some of the most beautiful Amsterdam's districts, many have  been destroyed and with the almost complete  extinction of the sign-painting profession, the survival of the "Krulletters" is certainly under threat.

The aim of the book is to document the "Krulletters" in its present state and to highlight the cultural relevance of  lettering in the construction of Amsterdam's identity, in the hope  that this will lead to a renewed interest in it and a continuation of the tradition.

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