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You are here: Home / Conferences / Antwerp 2018 / Programme

The new type family ‘Jeongche’, reflection of ages

When Thu 13 Sep 1630
Where Arenberg Theater
What
Who Hyewon Han, Chorong Kim
Korea has a long and rich culture of typography, and a print heritage as well as its unique language system. In addition to the Asian calligraphy tradition based on brushes, it has the world's oldest woodcuts and metal type prints. Along with the history of printing, lead type printing technology has transformed into the current digital font software through photo-typeset printing. Sandoll has developed fonts for 34 years based on the printing tradition and spirit of type culture in Korea, and it shows how the current font foundry pioneered the typographic environment with Korea’s past printing heritage. In particular, at this ATypI, Sandoll shows an example of expanding the typographic environment by introducing the “JeongChe” typeface project, the font family that reflects the classification of ages, started in early 2017. It raises questions about the current Korean font paradigm that has been fixed firmly for a long time, and gives a proposal for a brand-new standard style to make the printing environment much richer.

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