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You are here: Home / Conferences / Barcelona 2014 / Presentations programme

Post-War Type Marketing

When Fri 19 Sep 1620
Where Museu del Disseny
Who William Montrose

A type specimen is the most common piece of advertising material that is used to promote new typeface designs. From purely functional and informative examples of printed pages they transitioned to extensive catalogues, to individual leaflets. The most beautiful examples quite often became collector’s items and now serve as artefacts of different periods in typographic design and technology. The talk discusses influences, differences and similarities between the programs of three major European type foundries during the post-war period. A comparison of strategies and marketing between the Stempel/Haas foundries in Germany/Switzerland, Deberny-Peignot in France, and Nebiolo in Italy is explored, after a brief historical synopsis of type specimens from the fifteenth to the twentieth century. What started as a dissertation project is now part of an ongoing research about the commerce and exposition of typefaces. While tracing back the roots of some of the most important designs, some contacts were uncovered such as the son of Jürgen Schulz-Anker, former art director at the Stempel AG, who was happy to contribute by sharing his father's personal archives. The material shown is a cross section through some of the most interesting libraries in this regard; the special collections at the Department of Typography and Graphic communication at Reading, the St Brides library in London and the Monotype archives in Salfords.

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