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You are here: Home / Conferences / Hong Kong 2012 / Programme / 11–14 October – General programme


Visual wayfinding through typefaces
When Fri 12 Oct 1425
Where Hotel Icon
Who Julie Janet Chauffier

Why do we put up with bland typography? Is it because designers don't know how to find what they want? Today’s type users are faced with enormous amounts of information and inadequate means of accessing it, which artificially narrows their choices. However, if technology dug that hole, it could now shed light on the new landscape. How about using automatised analysis of shapes to create more fluid approaches to type sorting -and, who knows, wave goodbye to uniformity?

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