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You are here: Home / Conferences / Hong Kong 2012 / Programme / 11–14 October – General programme

Temporal typography

A study on digital typography
When Sat 13 Oct 1620
Where Hotel Icon
What
Who Xueqin Hu

My presentation will explore the development, formation, evolution and  experimentation of kinetic typography in the film/television and online/interactive media. It shows how kinetic typography created for multi-dimensional space has a new kind of "convey-communicate-feel" mode of narration and expression. As a consequence, the character of the the new reading and feeling experience is analyzed, discussing the issues of "readability" and "expression". The mode of kinetic typography is changing from singular visual communication to new integrated concepts, which  allow transmission and interactive  communication, including all five senses, creating a new function and aesthetic value for  typographic style.

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