Temporal typography
A study on digital typography
| When | Sat 13 Oct 1620 |
|---|---|
| Where | Hotel Icon |
| What | |
| Who | Xueqin Hu |
My presentation will explore the development, formation, evolution and experimentation of kinetic typography in the film/television and online/interactive media. It shows how kinetic typography created for multi-dimensional space has a new kind of "convey-communicate-feel" mode of narration and expression. As a consequence, the character of the the new reading and feeling experience is analyzed, discussing the issues of "readability" and "expression". The mode of kinetic typography is changing from singular visual communication to new integrated concepts, which allow transmission and interactive communication, including all five senses, creating a new function and aesthetic value for typographic style.