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You are here: Home / Conferences / Hong Kong 2012 / Programme / 10 October – Research, case studies & workshops

Creation of two original type families intended for reading contents on electronic media

When Wed 10 Oct 1625
Where Presentations
Who Andre Baldinger, Thomas L'Excellent, Philippe Millot, Virginie Poilievre, Christina Poth, Haruko Sumi

In the last few years the technologies and media for reading literary, scientific, technical, encyclopaedic and journalistic content have multiplied. It started initially with digitization initiatives, such as the Gutenberg, Google Books, Amazon, Mobipocket and Internet Archive projects, and more recently, the increasingly evident interest of traditional publishers and the press. Today, more and more content is available in a digital version. The internet has become the biggest world library/bookshop with a permanent and progressive updating capacity. This content can be read thanks to a growing number of electronic appliances of a wide diversity (computers, eBooks, Smartphones, iPads, etc). After the cathode ray screen came the LCD screen and the eInk technology. This slender and flexible medium, also known as electronic paper, is one of the new promising techniques. The resolution and principles of representation are changing but the number of typographic characters that specifically meet the needs of these new uses and media are limited and their forms tend to be inadequate. The creation of typefaces customised for the new media and changes in reading habits is a field of research that focuses on the latest technological developments linked to legibility criteria and new uses.

The first research undertaken was a review of the media and techniques of the various solutions currently in application, a study and classification of the typefaces used at present by these electronic reading devices and a definition of a family of characters and media for which it will be designed.

After the ELT Sorbon Gothic and ELT Sorbon Romain presented in 2010 in Dublin, the EnsAD Lab Type team (two type research directors with four type research students) designed two specifically new type families for uses in electronic media that also make no concessions in their use for printed matter.

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