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You are here: Home / Conferences / Montréal 2017 / Programme

Expressive typography to improve communication

When Wed 13 Sep 1600
Where UQAM, Cœur des sciences
What
Who Ann Bessemans
Type is not as expressive as our voices. With our voices we can say particular words softly or more loudly, mumble them or shout them, dwell for an extra beat on a fascinating idea, or raise our pitch to express excitement. With rare exception, the words in a composed sentence are completely uniform in weight and size, as if to convey a monotone. The monotone of type leads to problems in reading comprehension. Who hasn’t had the experience of their email being misinterpreted because the receiver didn’t hear the tone in your voice as you wrote it? This talk will investigate what we can do to make type more expressive, and report on studies showing that improvements in expressiveness can lead to improvements in reading aloud expressively.

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