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You are here: Home / Type & typography / And we forgot about the time: Flow, type and graphic design

And we forgot about the time: Flow, type and graphic design

The presentation will discuss the phenomenon of ‘flow’ originally conceived and coined by Mihaly Csikszentmihalyi and its relationship to graphic design and typography. ‘Flow’ is a phenomenon often experienced in great quantity by musicians, artists and athletes. It is a moment of absolute concentration where the world, distractions and time all disappear in an unfiltered moment of focused activity. Some call it entering the zone or getting lost in the moment. The Korean word for this is ‘mohrib’ or ‘samae’. The Hindu word for this is ‘Samadhi’. It is a multi-cultural phenomenon and one that Csizkentmihalyi has found to lead to greater amounts of happiness and satisfaction. In generations past, ‘flow’ could similarly be heavily linked to the practice of design. Design was an all engrossing moment of ‘flow’ and it was often because of this state that some designers chose to be designers in the first place. But in recent years, the experience of ‘flow’ in the design process has decreased significantly. There are many factors that have contributed to this. The heavier use of computers and technology are a large part of this. The current design industry system and model are a part of this as well. This project examines this relationship between design and ‘flow’ and has done so with experiments both in form and typography, surveys and coursework within an academic setting. This presentation will tell the story of some of these investigations and take a closer look at this once strong but now diminishing relationship.

application/vnd.openxmlformats-officedocument.wordprocessingml.document icon atypi2012_Ro_28-08-2012.docx — application/vnd.openxmlformats-officedocument.wordprocessingml.document, 1.29 MB (1348478 bytes)

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