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You are here: Home / Type & typography / Archetype

Archetype

Justyna Czerniakowska, Ola Kot ATypI 2016 • Warsaw, Poland Academy of Fine Arts in Warsaw ASP

Warsaw is a city with historically complicated background. Topics of our graphic design commissions are often closely related to the place. During our presentation we would like to show and explain our projects that appeared here in Warsaw and are connected to the history and architecture of the place. Following examples will be discussed during the lecture: graphic identity of Warsaw Cinema Iluzjon, graphic concept of POLIN Museum's (Museum of The History of Polish Jews) anniversary fete, the realization of outdoor exhibition for The Warsaw Uprising Museum. Due to the specifics of the topics each of them required particular approach and selection of means of expression. Typography in each of these projects had primary role in defining the final effect. In the case of Cinema „Iluzjon” the objective among other elements of graphic identity was to design a letter neon sign representing a cinema with long cultural traditions. The issue was the architecture of the building and a complicated round form of the part where the neon sign was to be installed. The design was to be contemporary and not dominating the architecture but interacting with it. In turn, POLIN Museum wanted to avoid stereotypical associations with theme of Jewish sorrow and celebrate its anniversary with inviting audience to dance, to admire art, listen to music, watch films, taste kosher food. In response Museum got graphic identity of the event and set of posters that stands out against any sadness connected to Jewish history in Poland. Next situation - the example of outdoor exhibition for The Warsaw Uprising Museum was the publication of the list of 57198 killed civilians in 1944 in Warsaw - how we came to the final idea and form - we will explain during the lecture.

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