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Design and Identity – Between global types and local characters

Script carries the notion of yesterday, bringing it into today and tomorrow; script is cultural technique and cultural repository. The characters of written script are totally linked to the cultural memory of any society and form an integral part of its DNA.

And while Latin scripts still dominate the global day-to-day life, the future lies in the diversity of local worlds of script. The GRANSHAN project explores, melts, translates, connects ... worlds of script, ways of communication, sign languages. With their focus on Non-Latin Typefaces, the GRANSHAN competition and conference are unique worldwide. Boris Kochan, designer, entrepreneur and one of the co-initiators of GRANSHAN, on the entire world of script in all its multicultural diversity ... and on a collaborative adventure between time zones, strange misunderstandings and the power of signs.

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