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RE-TRANS-formation of Chinese typography

This paper aims to present our approaches of teaching Chinese typography at Hong Kong Design Institute that blend Chinese culture with modern context. The unique historic and cultural background of Hong Kong favoured the flourish of Western culture and values, which in some way weaken our link with Chinese culture. Language, as a basic reflection of cultural heritage in daily utilization, is a perfect platform to inject Chinese culture and tradition back to the heart of our young generation.

Microsoft Word Document icon atypi2012_choi_30-07-2012.doc — Microsoft Word Document, 2.94 MB (3079680 bytes)

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