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You are here: Home / Type & typography / Shine bright like a letter

Shine bright like a letter

Jean‑Baptiste Levée ATypI 2016 • Warsaw, Poland Academy of Fine Arts in Warsaw ASP

Chrome car lettering is quite a fascinating field of type design. Letters that are designed to work in this specific environment need to interact with light, obey to technical parameters, and remain legible when the car is in motion. This case study focuses on the recent design and development of a typeface family for Renault, France’s premier car manufacturer, designed for automotive chrome lettering. Spanning from design direction to industrial constraints, Levée will embrace many aspects of 2D type design that were extended into 3D vehicle marking. “Shine bright like a letter” is a complete and in-depth approach to volumetric design.

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