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You are here: Home / Type & typography / Telling good from bad Lettering

Telling good from bad Lettering

Martina Flor ATypI 2016 • Warsaw, Poland Academy of Fine Arts in Warsaw ASP

Lettering has experienced a recent boom. Social media has triggered its exposure and influenced the appearance of many who make a go of lettering professionally. But how to tell good from bad? The typographic community has contributed to raise the standards of Typography and Type Design work. Through debate and exchange, new models and specifications bring the field forward every year. However, the craft of lettering seems to remain disregarded in this conversation. Discussing and establishing standards is essential for the further develoment of this field. My keynote poses the question to the community by sharing 6 essential standards to deliver quality Lettering Artwork, delineated throughout my years of work in the field. Through visually rich slides I will hand in tools to help designers to distinguish good pieces of Lettering work. The talk gives a brief overview over the craft as well, walking the audience through the working method of a lettering artist including analog and digital tools and insights on the making of process from concept, to sketch to final artwork.

 

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