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Think it through!

Think it through! The long view on typeface design. Presentation by Gerry Leonidas and Fiona Ross to ATypI Letter.2 in Buenos Aires on 4 October 2011

Gerry Leonidas and Fiona Ross, colleagues on the MA Typeface Design programme at the University of Reading, UK, will outline their approach to research-based design. Gerry and Fiona will describe the environment at Reading, and highlight the unique perspective of the course. They will run through a short description of the problems surrounding text typefaces, with particular emphasis on cross-script issues, and will show how archival material can inform the design process. They will show how type-making and typesetting considerations influence design decisions, and how an understanding of past practice can lead to better solutions for current systems.